and Social Development
A global player
As the world's 9th largest country, Kazakhstan is a major player in the world economy. We were tasked with demonstrating its economic potential, as well as raising awareness of the beauty of its different regions.
A place of
To showcase the breadth of Kazakhstan's appeal, we created a series of TV spots that highlighted its key economic sectors and unique beauty. Dubbed 'Sunrise in Kazakhstan', the commercials explored the transport and logistics sector, investment potential and tourism, as well as the country's charm.
A special year
The campaign reached an estimated 204,004,533 people across Europe, APAC and the Middle East through 30" TV spots. The success was apparent in an immediate renewal of interest in 2020, when Kazakhstan celebrated its 30th anniversary of independence.
"The project Sunrise in Kazakhstan on BBC World News has become an effective tool for presenting the Republic of Kazakhstan's growing investment and tourist attractiveness to the world on the eve of the 30th anniversary of the independence of the country."
MRS AIDA BALAYEVA,
Minister of Information and Social Development of the Republic of Kazakhstan