From its untouched landscape to culture and cuisine, few people know of the wonders Slovenia holds. The challenge was to change this and promote Slovenia as the go-to destination for travellers who care about the world around them.
A land of
Slovenia is unlike anywhere else in Europe. To showcase its beauty, we used a variety of multimedia content on a bespoke StoryWorks hub that positioned Slovenia as the perfect destination to unwind and rejuvenate.
Only in Slovenia
The hub featured branded content on the Alpine, Mediterranean, Central and Thermal regions, including articles with 'did you know?' facts throughout. It also showcased a stunning image carousel to demonstrate the beauty of each region.
The custom hub attracted over 79K page views and 74K unique users, which outperformed similar campaigns by 10%. This was through a cross-platform campaign that targeted European travellers in the EMEA market.